IF IT’S CLEAN, IT’S A #TIDEAD
CONTENT/BROADCAST/SOCIAL
This NFL season, Tide decided to do things a little unexpectedly. By peppering in pieces, disguised as game highlights,
mic’d up moments & referee calls, we reminded our fans - If it’s clean, it’s got to be a #TideAd.
With 17 pieces of unique content, strategically designed for each segment and snackable
content created for social media, we kept our audience engaged throughout the entire NFL season.
D&AD 3x Shortlist I 2 Silver & 1 Bronze Clio | 3x One Show Merits I Twitter Best of 2018 | 2019 Webby Nominee
See the Case StudY
SNACKABLE CONTENT
Spots DIsguised as part of the game
TEAM: Lauren Varvara, Daniel Lobaton, Blake Morris, Paul Bichler, Zach Menna, Rich Singer, Zach Scweikert, Jill Archibold, Jacopo Biorcio